Every writer, whether self published hardcopy or self published e-book, needs a book description. It does not matter how well you write, or how interesting your story, a book description is your pitch to catch the readers eye, to get the reader to buy your book. Rather than my telling what you need to do, let me quote from Maria Murname from Creative Space.
Maria lists three rules to follow. They are:
- Show, don’t tell: Much like an online-dating profile, if you toot your book’s horn too much, it’s a turnoff. If your book is funny, don’t write, “This is a laugh-out-loud story!” Instead, write something funny to describe it. Another downside to the overselling approach is that if the reader doesn’t laugh out loud when reading your book, he/she is going to feel cheated. (This unfortunately has happened to me several times, which is why I decided to write this post.)
- Don’t go into too much detail: When I’m perusing potential books to read, I want to know what the story is about, period. I don’t need to know all the details, or all the minor characters’ names, or exactly how the book ends. None of that matters to me before I begin reading it. Plus, when my eyes start glazing over because there are simply too many words in one massive, overly descriptive paragraph, I question how good the writing in the actual book is, and I usually move on without making a purchase.
- Watch your grammar and spelling: As in the above example, if the book description is well written, I assume the book is well written. The reverse is also true, so make sure you don’t have any grammar or spelling errors in your description.
It is something you should check from time to time. Just because you have written a book description you think is good does not mean you should not return and ask yourself whether you can I make it better? I have rewrote mine on Amazon a couple of times and will probably do so again. It is as important as any story you may write.
My descriptions are at the Amazon link below and if you think I can improve them, please them let me know. Thanks.